Scot McKnight is my Fricken Hero

i recently came across a PDF of of a talk Scot gave entitled "What is the Emerging Church?" delivered at Westminster Theological Seminary on Oct 26-27, 2006. on page 4 he states:

... constantly misused in the debate today are the terms "emerging" and "emergent". But, "emerging" is not the same as "emergent". Please listen. " emergent refers to Emergent Village - an official clearinghouse for this conversation where there are cohorts across the world who officially associate themselves with EV. Emergent Village, or Emergent, is directed by Tony Jones, a PhD student at Princeton, former youth minister and now an energetic traveler on behalf of EV.

"Emerging", on the other hand, is bigger, broader, and deeper. "emerging is connected to EV the way WTS is connected to Reformed Christianity in the world (in all its brands). So, when you say "emergent" you should be thinking of Emergent Village and Tony Jones; when you say "emerging" you should be thinking of ... well, that is what I have to get to...

he adds: [I refuse to give up on this one. In spite of my protest above, speakers at the conference continued to refer to the "emergent" movement and the "emergent" church.]

i am convinced emergence is the "wax-on wax-off" of the emerging church. understand the former - you'll accidentally get the later.
confuse it with a brand name (even a very good and aptly named brand name) - you're gonna add to the misunderstanding (i'm lookin at you facebook group - delete thyself!).

and today, Scot is still on message trying to add clarity.
thanks bro - you rock!